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8 Easy Ways You Must Consider While Promoting Your Mobile App

By Swati Sharma In Science & Technology Posted On June 03,2019 0 Comments

“Do you think your job is completed when you have created your mobile app?


It’s only the start of the journey.

With the availability of 3 million apps on the Google Play Store, it becomes a nerve-wracking competition to make your app a massive hit.

But if you consider these eight ideas, you can make an incredible shot with your android app development.”

1. Start with Play Store Optimization

i) Keywords Research

Keywords help you to get rank in front of the right audience at the right time. Use keyword research tool like Google Keywords Planner to filter the keywords that are highly relevant to your app idea and generates traffic. Also, look at your competitor’s activity and their keywords for some inspiration. It will help you to know the keywords that you have never use before.

ii) Place Keywords in your App Title

In the Google Play Store, the title is limited to 30 characters only, so you’ll be able to place a maximum of two keywords in the title. A good practice is to place the main keyword in the title and the others in the subtitle.

iii) Include keywords in App Description:

Google Play Store read the keywords from the app description and your description can have a maximum of 4,000 characters. So, make sure you write a description that is worth reading and is not stuffed with keywords.

2. Create Audience-Centric App

If you’re creating an app that nobody wants, then you shouldn’t expect the results. Knowing the demographics of your audience before you start your Android app development will help you to build the app that revolves around their interest. If your audience loves your app, your app rank will grow, and you will have organic no. of downloads. That is, you won’t be needing any paid or fake reviews to boost play store ranking.   

3. Social Media Marketing

Social Media is a vast platform where you can tailor your content according to the audience interest. But make sure the requirement of every platform is different. Show how your app has benefited the user, share the positive reviews, make your post click-worthy and show creativity in every post you do.

4. Engage Customers to write Reviews for your App

Since people consider reviews before downloading your app, you should do everything within your potential to enhance your reviews. This practice will not only increase your ranking but will also improve the download rates. You can use apps like AppBoy or AppTentive that engage users in draining out their experience about the app.

5. Entice Audience with Graphical Content

Visual elements interest the audience more than the content. According to a HubSpot survey, 54% of consumers prefer to see videos to know about the product. Summarize your app features in a short video and use it as an intro of your app on Play Store. If not video, you can use compelling graphics as screenshots to make people know about your app. Spend ample time in drawing your app icon, use bright and compelling colors, and highlight your top app features and key benefits.

6. Get your App Endorsed by Influencers

Social Media Influencers are the popular individuals with a huge fan following who interest their audience in using certain product. You can find them on Facebook, Twitter, Instagram, or YouTube. Approach them and ask about it. It may require some finances from your end, but you’ll be happy to see the results.

7. Upload to other App Stores

It’s not necessary to place your app on the Google Play Store only. Uploading on alternative app stores like Amazon App Store with Amazon central account, GetJar or APKMirror boost the chances of getting the maximum number of downloads as compare to the Google Play Store.  

8. Add Refer to a Friend Feature

Adding an in-app sharing with friend feature in your app will help your users to share your app with friends, family, and colleague on a tap. Encourage this sharing by giving free subscriptions, promo, or discounts for the user who has recommended your app.

Above all, keep your app updated and sort out negative reviews on your app. Communicate with your users, resolve their complaints, and ask them to amend reviews. It will help to retain and upgrade your ranking on the Play Store.  

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